![]() ![]() Known as “Queen of the West,” actress Dale Evans wore her cowgirl hat on the back of her head, framing her face like a halo. Meanwhile, cowgirl style was heading to Hollywood. Daredevil Mamie Francis, who could jump her horse from a 50-foot platform into a 10-foot pool, commissioned her rhinestone-studded suits from famed celebrity Western wear designer Bernard “Rodeo Ben” Lichtenstein. Champion trick rider Tad Lucas wore satin and sequins, woolly Angora chaps, and white fringe that flapped in the breeze. The female rodeo stars of the early 20 th century dazzled with over-the-top stunts that made them something between early rock stars and the first female competitive athletes. Tad Lucas, above, was a fearless trick rider widely considered to be rodeo’s First Lady. She was an outsider who rode with the male cavalry, and the shocking picture-a woman dressed like a man-helped her story catch fire in dime novels that wildly exaggerated her exploits and made her one of America’s first female legends: Calamity Jane. But Cannary wasn’t a glamorous celebrity. Like Beyoncé, she wore a fringed buckskin jacket and cowgirl hat. The cowgirl is a romantic mythology that has changed over generations, but it’s also a true story about one of the biggest shifts of the modern era-a story about women making their way in a world built for men.īack in the late 19th century, a hard-drinking rambler born Martha Jane Cannary also posed for the camera. It’s been alternately down-home and glitzy, old-timey and transgressive, demure and provocative. The cowgirl aesthetic has lived many lives. It’s a video teaser for Renaissance, and the Western clothes convey the strength and power of a woman who calls the shots. Her arm raises to reveal the majestic drape of fringe from her leather jacket, a look that is both glamorous and swaggering. The camera slowly pans in on Beyoncé wearing shades and a sleek black cowgirl hat. From Lucchese boots to wide-brimmed Stetsons, high-fashion this fall is all about rodeo wear. ![]()
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